Usage The Google logo used since September 1, 2015 Product Sans is proprietary and was not released under an open source license. These visual corrections were made for legibility. The counters of the '6', '8', and '9' are almost perfect circles. The uppercase 'G' has its circular shape pulled inwards slightly where it meets the crossbar. Slight optical corrections were also made to the geometric forms. Product Sans prefers to end the stroke terminals at about 45 degrees, with the cut off being perpendicular to the tangent of the stroke. The most notable difference between the two is the double-storey 'a', which was implemented to contrast the circular shapes of the other characters. It has been suggested that the design of Product Sans is inspired by Futura. The design team wanted to retain the simple and approachable styles in previous logos but also include geometric forms.
As Google's branding was becoming more apparent on a multitude of kinds of devices, Google sought to adapt its design so that its logo could be portrayed in constrained spaces and remain consistent for its users across platforms.
It replaced the old Google logo on September 1, 2015. Product Sans is a contemporary geometric sans-serif typeface created by Google for branding purposes. Geometric product-sans typeface created by Google for branding purposes Product Sans
